Elders has been an important part of Australia’s rural business landscape for 180 years. Mule Creative was initially approached to produce a print campaign for the Great Southern area, this soon grew into a cinema advert. Using local talent and a tight budget we produced a 30sec spot that helped create a point of difference in a saturated market.

Filming during the Covid pandemic led to multiple delays, with talent in isolation and mask-wearing abound we rolled with the punches and delivered (almost) on time and on budget.


Press campaign and TVC / Cinema advert


Elders Real Estate

What We Did

Graphic Design, Photography, Video Production, Copy Writing

As a lead in to the cinema advert launch, Mule was approached to create a series of press ads to highlight the new online auction ability, enabling buyers from anywhere in Australia to bid on a home from their phones.